Home > Internet Marketing > Benefits of The Long Tail keywords

Alan Mitchell November 3, 2009 at 5:23 am

I recently did some research on long-tail keywords from a PPC perspective and came to a similar conclusion to yourself: that long-tail keywords convert better than generic short-tail keywords.

http://www.alanmitchell.com.au/techniques/benefits-of-long-tail-keywords/

I also found that since long-tail keywords tend to have less competition, it is easier to achieve high rankings for less effort (and cost – as CPCs are lower).